Web templates make designing your own website for your business or brand easier than ever. You don’t have to be familiar with code or have thousands of dollars in your budget to spare when you can rely on professionally designed templates that simply require you to upload your content. Find the right hosting service and you’ll have access to dozens or even hundreds of attractive templates. The challenge, then, becomes choosing the one that makes the most sense for your website goals.
An Eye-Catching Design
Browse the DIY eCommerce website builder and look for the templates that catch your eye – these are bound to be the most appealing to most of your visitors as well. Consider showing a group your top three designs and having them vote on the most appealing one to better narrow down the list. The best eye-catching designs have:
- An attractive color scheme (although you can easily adjust the colors in most templates to match your logo, for example)
- Non-intrusive places for images (text-heavy websites don’t attract many visitors)
- Legible font
An easy-to-use and attractively placed navigation bar is integral to a template’s design, especially for a commerce-heavy website. Visitors need to find everything they could want from your site in one or two clicks from the landing page. It’s not enough to simply list a “Products” or “Shop Now” section; there have to be easy-to-access sub-menus that divide the products into easier-to-shop categories, such as “Women’s Wear” versus “Men’s Wear” and “Children’s Wear,” etc.
Easy to Tweak
You don’t want a website that looks exactly like other sites out there – especially if there’s something about the design that makes it especially suitable for sites in your industry. (A vegetable themed template for a health food store, for example.) The best templates make it easy to switch things slightly to make it your own design. For example, you should be able to drag and drop image boxes, change the color scheme, tweak the font, and add and remove widgets to promote your site’s social media, include an archive, or add a newsletter signup box.
Try to find the best template for your design goals, but don’t stress about it too much. Fortunately, with a plethora of free and affordable templates at your disposal, you needn’t be committed to one forever. Experiment with a new design every six months or so until you see better traffic and more positive feedback.