After you’ve gone through all of the technicalities of developing your website with the help of http://www.register.com/, picking a domain name, designing your logo and layout, and organizing your navigation menu, it’s time to add some real content to your website. After all, that’s why people will be visiting, isn’t it? All of your internet marketing efforts are designed to draw attention to your site based on what it has to offer, and much of that has to do with the actual content.
The question is, how do you create great content that people will want to read and will make them want to stick around longer and keep coming back for more?
Create Original Content
Forget about copy and pasting content from another article you read somewhere else online. That is not going to provide anything of value to your visitors. Not only that, Google won’t exactly reward you either. In fact, your page raking could actually suffer if you have duplicate content on your website. Do yourself – and your readers – a favor and post interesting, original, unique content that will provide something of value to your visitors and to the search engines.
Create Strong Headlines
An interesting headline is what will initially draw people in to the rest of your content, so make sure it is strong and attention-grabbing. The majority of people will read the headline first before they dive into an article, compared to only a fraction of the people who will actually read the rest of the content. That’s why a strong headline is so important for each and every piece of content that you post on your site.
Include Action-Taking Content
After your readers have read your content, are they given some guidance on what to do next? The best content provides users with an idea of how to apply the information you’ve written. You don’t have to tell them what to do in a derogatory way, but just respectfully offer them some assurance that they will know best how to use the information provided. Give readers tips on how to apply what you’ve offered them.
Provide Answers to Their Questions or Problems
The main reason why people search the internet is to seek out an answer to a question or issue they might be having. Give that to them. Deliver answers that they are looking for.
It’s the search engine’s job to essentially deliver those answers. Readers are visiting your website – and all the others out there – because they want an answer and gain knowledge and insight. Not only do they want answers, they want them right now, so don’t make them jump through hoops to get the answers they need.